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It is Monday! Time to get back to work...
I am a fan of all technology.But I am mostly inspired by Mr. Steve Jobs (1955-2011).Though his products have revolutionized the entire world, it is what he accomplished and how he persevered that is most inspiring to me.Who got fired from their own company? Steve Jobs.Who went back with an even better idea than before? Steve Jobs.Who continued to push forward with his idea AFTER it was mocked and labeled 'impossible?'Who pushed on even after seeing Bill Gates' make his first billion in the same industry he was in? Steve Jobs.And, who can we credit for the iPhone, iPad, MacBook, and all things Apple? That's right - Steve Jobs.Of course, he had a team, supporters, and people to push him into what he was destined to do. I do not discount their role in anyway!But, ultimately when there were no fans and no support, he continued on.I find it rather ironic that His name was Jobs and his products and genius have created many jobs. January 24, 1984 - 21 years ago today - Steve Jobs' company Apple launched their first Macintosh computer at the annual shareholders' meeting. And the rest is well, history.
Whether it has been a successful or bumpy year, now is the time to plan for 2015! You can start right where you are and strategically deploy these web marketing techniques to help sustain or improve your current marketing plan.
Start a Social Media Network Marketing Campaign
Now is the time to get social! Social networks are filled with opportunities for you to interact with potential customers, one on one. This is an exceptional low cost marketing idea that is sure to bring many benefits and establish public trust in your brand. All the hype and still growing, social media networks are a great way to provide information as well as initiate contests and promotions.
There are several social media networks to choose from: Twitter, LinkedIn, Digg, and others, but the best results among businesses today are reported to be happening on Facebook where you can market your brand for free, or step it up a notch and pay a minimal fee to promote your posts outside your established circle. However, not every brand will fare best with Facebook; conduct important research to find out which networks will work best for the needs of your brand.
Offer Something for Free
In the current economy, consumers are far more likely to remember your brand when you give them something for free. One low cost marketing idea that can be offered as a freebie to the public is a free class, seminar, or demonstration. Offered online or in person, these can be affordably executed by printing flyers and posting online, using any of the methods listed above.
The added benefit is that, while advertising often costs money, offering free classes, seminars and demonstrations are considered a public service and promoting the event won’t cost a dime. Submissions to the local newspapers and community bulletins will be free places to promote your event and build rapport with the public.
While conducting seminars, many businesses will hand out literature and small sales aids to promote the brand. Consider printing free magazines and brochures with your business stamp for this event, saving a considerable supply to leave in waiting areas and other locations where consumers can browse through during their free time. Beauty shops, dentist and doctors’ offices, and hospital emergency rooms are among the many great places to leave literature.
Provide Free Expert Articles to other Publications
The need for great original content is common ground among businesses and brands, and this can lead to new opportunities for your brand. You can easily hire a professional writer to create expertly composed articles that local and relevant publications will be glad to publish. Think outside the box as you hire someone to write great topics that any site or publication would be glad to run.
Contribute expert articles to local publications and those which are relevant to your particular niche. Contact the editor to get started; write an article so they can see your writing style and that you know what you're talking about, and share your credentials so they know you're qualified.
These are just a few of the many ways you can accomplish great marketing techniques without spending hundreds and hundreds of dollars. These ideas will not only help you interact directly with possible consumers but will also keep the lines of communications open with those who have already tried your brand. Subscribe to our blog for more inexpensive marketing tips
and ideas to help you create a sizeable following and build a more successful business.
Leave the writing to us!
Leave the writing to us!
