It is Monday! Time to get back to work...
I am a fan of all technology.But I am mostly inspired by Mr. Steve Jobs (1955-2011).Though his products have revolutionized the entire world, it is what he accomplished and how he persevered that is most inspiring to me.Who got fired from their own company? Steve Jobs.Who went back with an even better idea than before? Steve Jobs.Who continued to push forward with his idea AFTER it was mocked and labeled 'impossible?'Who pushed on even after seeing Bill Gates' make his first billion in the same industry he was in? Steve Jobs.And, who can we credit for the iPhone, iPad, MacBook, and all things Apple? That's right - Steve Jobs.Of course, he had a team, supporters, and people to push him into what he was destined to do. I do not discount their role in anyway!But, ultimately when there were no fans and no support, he continued on.I find it rather ironic that His name was Jobs and his products and genius have created many jobs. January 24, 1984 - 21 years ago today - Steve Jobs' company Apple launched their first Macintosh computer at the annual shareholders' meeting. And the rest is well, history.
As a business owner, you have big hopes and dreams but sometimes, your budget cannot
#1 Start a Blog
Adding a blog to your website costs little or nothing, and creates consumer involvement with your brand on a personal level. You can address the benefits of your products and services, and answer consumer questions and concerns. This is a great way to get feedback and reviews for your brand, and you are providing a free service to your consumers, the gift of information.
Having a blog on your site will also give you an edge as you compete with other businesses vying for front page Google search ranking. The more original content and information you provide on your blog, the more reliable search engines consider your site to be. Whether you write exceptional blog posts or hire a highly qualified writing service, you can appreciate this low cost marketing technique.
The number of blog posts your site will publish per week or month should be decided, based on the needs of your brand and business. Once you have decided on a number, stick to it, using an editorial calendar. Not only will you enjoy more exposure for your brand, your list of subscribers will open the door for a low cost email campaign
.
#2 Start an Email Marketing Campaign
Email marketing campaigns are affordable and low cost, but they can be mean huge success and great exposure for your products or services. That growing list of emails you’ve been collecting will pay off in a huge way when utilized for a low cost email marketing campaign
. Watch your business grow in leaps and bounds by sending out informative updates, sales and promotions, and helpful newsletters.
Writing emails for marketing campaigns can be tricky, as you don’t want consumers to feel as if you are only sending spam. A savvy email marketing campaign writer knows how to write helpful and informative newsletters and promotions rather than filling the message with annoying sales pitches.
This is another cheap marketing idea that requires perseverance. Decide how often to send notifications to the subscribers on your email list and stick to it. Consider the needs of your consumers and decide on a frequency that won’t inconvenience your recipients.
#3 Start a PR Campaign
A press release campaign is a great way to gain exposure for your brand without emptying your pockets. While press releases should be written by a professional and experienced writer, this remains a cheap marketing idea that provides valuable information about your brand. Press releases are also helpful in climbing in Google search ranking, using specific keywords and inbound links that help lead consumers to your site.
`For a successful, PR campaign, you should decide how many press releases you should provide to the public on a weekly or monthly basis. Whether you decide to publish one press release per month or once weekly, perseverance is the key. Posting to several online PR services and emailing a copy to the editors of publications relating to your industry will provide great exposure. Don’t forget to post press releases on your own site, in a news section.
We can help you deploy all of these strategies for you, saving you time and money! Contact us today for a customized content marketing solution plan at 1-888-528-3508 or email us at contact@chrissybizsolutions.com
